The City of Cauayan joins the Department of Tourism in supporting the International Day for the Elimination of Violence against Women on November 25 by launching the “Orange Your Icon for 18 Days” Campaign.
In 2015, the Philippine Commission on Women (PCW) identified the activity “Orange Your Icon for 18 Days” in support of the United Nations’ UNITE to End Violence Against Women (VAW) Campaign and partnered with local government units with important landmarks.
The Department of Tourism and its attached agencies has taken this creative advocacy into a new level by choosing important national and regional landmarks to launch the campaign, in order to create more awareness and consciousness
Each region in the country will be unveiling a featured DOT-selected destination decorated with orange color and/or lighted on November 25. The United Nations chose the Orange color as it is a bright and optimistic color which represents hope and a future free from violence against women and girls.
DOT Regional Director Virgilio Maguigad said this year’s featured destination will be the Hacienda de San Luis in Cauayan City, Province of Isabela. Last year, the region’s national entry was the historical Buntun Bridge in Tuguegarao City, Province of Cagayan.
Dir. Maguigad added that the campaign aims to promote community and tourism sector involvement in sharing the vision of a violence-free community alongside the important tourism sites and landmarks where the many tourists and visitors visit.
DOT Region 2 is closely coordinating the unveiling and launching on Saturday as it invites the general public to support the event by joining the launch at 3 o’clock in the afternoon. Visitors to the Hacienda de San Luis for the next 12 days are welcome to support the campaign by signing at the Guest Book.
DOT will be distributing press kits to create awareness and drum up advocacy of the “Orange Your Icon for 18 Days” Campaign as well as information about the Hacienda De San Luis – an important landmark in the history of Cauayan City.
The “Orange Your Icon for 18 Days” Campaign started in 2015 with the Municipality of Villaverde supporting the call by the Philippine Commission of Women.
The Department of Interior and Local Government (DILG) meanwhile issued Memorandum Circular No. 2016-140 enjoining the local government units to encourage and observe the campaign. Republic Act 10398, Series of 2012 also declares November 25 of every year as “National Consciousness Day for the Elimination of Violence Against Women and Children”.